a global alliance representing and empowering creators with online audiences

companies and platforms profit, while influencers struggle

Influencers drive digital culture and commerce, yet face exploitation. Major companies leverage them for significant profits with little transparency or negotiation. Companies and brands often impose unfair terms, delay payments, or pressure influencers into promoting products without adequate compensation or disclosure. They do the work, yet get little in return for it. Many are left to seek direct support from their audiences via platforms like Patreon. The lack of standardised contracts, clear payment models, and industry benchmarks leaves influencers vulnerable to inconsistent, and often inadequate, compensation for their creative labor. Young and emerging influencers are particularly at risk, with some being targeted for exploitative advertising deals or pressured into promoting questionable products, sometimes without full awareness of the consequences.